消费“主引擎”燃动经济活力 新场景激活内需新动力 百姓美好生活更鲜活

Core Insights - During the "14th Five-Year Plan" period, China's consumption market is expanding, and the consumption structure is continuously optimizing, with new scenarios, new formats, and new models becoming the driving forces for domestic demand [1][11][18] Group 1: Changes in Consumption Landscape - Hainan has transformed from a traditional duty-free shopping destination to a diverse experiential tourism destination, reflecting the broader trends in the national consumption market [1] - The largest single duty-free store in the world has opened in Haikou, covering 280,000 square meters and featuring over 800 premium brands from around the globe [5] - The shopping experience has shifted from efficiency to enjoyment, with consumers engaging in interactive experiences and games rather than merely focusing on purchasing [9][16] Group 2: Consumer Engagement and Experience - Consumers are now more focused on the enjoyment of the shopping process, as evidenced by the popularity of interactive experiences like the "Museum Adventure" in Haikou International Duty-Free City [9][11] - The integration of AR technology in shopping experiences allows consumers to engage with products in a more immersive way, enhancing their overall satisfaction [9][13] Group 3: Market Dynamics and Innovations - The consumption landscape is undergoing a "renewal," with continuous policy optimization supporting innovative scenarios in retail, leading to a richer variety of new formats and experiences [11][18] - The production side is also adapting, with manufacturers recognizing the importance of interactive and experiential elements in driving sales, as seen in the case of a chocolate brand that has seen a 200% to 300% increase in sales after implementing such strategies [13][14] Group 4: Future Outlook - The shift from merely buying to enjoying the shopping experience indicates a significant change in consumer behavior, with "quality consumption" becoming a key focus [16] - The Chinese market is expected to continue evolving, with innovative policies transforming into long-term mechanisms that enhance the role of consumption as a "main engine" and "stabilizer" for economic growth [18]