Core Insights - Mixue Ice Cream Co., Ltd. announced the acquisition of a 53% stake in Fresh Beer Fulu Family for approximately 297 million RMB [1] Group 1: Acquisition Details - The acquisition price for the 53% stake in Fresh Beer Fulu Family is about 297 million RMB [1] - The product price range at Fulu Family stores is between 5.9 RMB and 14.9 RMB [1] Group 2: Company Background - Fresh Beer Fulu Family (Zhengzhou) Enterprise Management Co., Ltd. was established in October 2018 and is co-owned by Tian Haixia, Zhao Jie, and Jia Rongrong [1] - The registered capital of Fresh Beer Fulu Family increased from approximately 5.28 million RMB to about 6.63 million RMB following a business change in September this year [1] Group 3: Investment Information - Fresh Beer Fulu Family has invested in four companies, including Hunan Fresh Beer Fulu Family Wine Co., Ltd. and Henan Fresh Beer Fulu Family Wine Co., Ltd. [1] - Hunan Fresh Beer Fulu Family Wine Co., Ltd. was established in August this year, while Zhengzhou Beer Fresh Catering Management Service Co., Ltd. saw its registered capital increase from 200,000 RMB to 1 million RMB in September [1]
蜜雪冰城拟进军啤酒行业,产品5.9元一杯?