从直营到经销商,理想谨慎走向海外

Core Insights - Li Auto has officially opened its first overseas authorized retail center in Tashkent, Uzbekistan, marking a significant step in its long-term strategy to expand internationally [1][3] - The company plans to sell three range-extended models: L6, L7, and L9, targeting local market needs [1][3] - Li Auto's overseas sales strategy has shifted from a direct sales model to an authorized dealer model, allowing for quicker establishment of service networks while leveraging local partners' expertise [4][5] Group 1 - The opening of the retail center in Uzbekistan is part of Li Auto's cautious approach to international expansion, which has seen internal debates on the timing and method of entering foreign markets [1][8] - The company is also set to open retail centers in Almaty and Astana, Kazakhstan, in November, furthering its regional presence [3] - Li Auto's decision to adopt an authorized dealer model is aimed at reducing upfront investment and operational costs associated with direct sales, although it may impact pricing and profit margins due to dealer commissions [5][9] Group 2 - The choice to initially focus on range-extended models for international markets is based on existing brand recognition and user base in Central Asia, as well as the suitability of these models to local demands [6][7] - Li Auto is preparing for future expansion into pure electric vehicles, indicating a broader strategy for product offerings in international markets [7] - The company has plans to expand into the Middle East, Central Asia, and Europe, with established R&D centers in Germany and the U.S. to facilitate local market adaptation [10]