Core Viewpoint - The company Feihe has launched a new generation of infant formula products under the strategy "New Generation More Suitable," focusing on comprehensive upgrades across the entire industry chain, breast milk-based formulas, fresh nutrition, and feeding effectiveness [2][10]. Group 1: Product Innovation - Feihe introduced the globally unique "Fresh Nutrition System," which emphasizes fresh milk sources, fresh ingredients, and fresh processing techniques to ensure the delivery of fresh nutrition [3]. - The company has established a "2-hour ecological circle" for rapid low-temperature transportation of fresh milk to factories, maximizing the retention of fresh nutrients [3]. - Feihe has achieved self-sufficiency in key raw materials for infant formula, ensuring traceability and quality control from milk source to production [5]. Group 2: Clinical Research and Development - Feihe has conducted clinical feeding studies since 2010, with the latest results showing that its "Star Flying" formula closely matches the growth and development outcomes of breastfed infants [8][10]. - The company has developed a "Chinese Mother Source Bionic Formula," closely aligning with the nutritional profile of Chinese breast milk, including a high proportion of Sn-2 DHA [10]. - Feihe's research efforts have led to three significant certifications, including being the first in China for breast milk research and infant formula patents [12]. Group 3: Market Leadership and Consumer Trust - Feihe has maintained the highest sales in the infant formula market in China for six consecutive years and globally for four years [10][12]. - The company has established the "Star Mom Club," a trusted platform for over 85 million Chinese mothers, providing scientific feeding guidance from pregnancy to age six [13]. - Feihe's initiatives, such as the "China Baby Day" and developmental self-assessment tools, aim to support parents in understanding their children's growth [13].
飞鹤发布“新一代更适合”战略 以鲜活营养定义婴幼儿奶粉