CHOW TAI FOOK(HK:01929) Sou Hu Cai Jing·2025-10-15 13:48Core Insights - Gold prices have reached historic highs, with COMEX gold surpassing $4200 per ounce and London spot gold hitting $4193 per ounce, marking a year-to-date increase of over $1500 and nearly 60% [1][3] - The surge in gold prices has led to increased prices for jewelry brands, with Chow Tai Fook adjusting its gold jewelry price to 1235 yuan per gram, a rise of 20 yuan from the previous day [1][3] - Many consumers are experiencing significant gains from their gold investments, with reports of individuals seeing profits of nearly 6000 yuan in a single day due to rising gold prices [3] Gold Price Surge - The gold price has been described as "rocketing," with significant daily increases prompting consumers to rush to purchase gold before further price hikes [3][6] - Several jewelry brands, including Chow Tai Fook and Chow Sang Sang, are set to increase their gold prices by 10-20% in the coming weeks, with some brands announcing price hikes as high as 15% [6][7] - The price of gold has risen dramatically from earlier in the year, with some consumers noting that the current price would only allow them to purchase half the amount of gold they could have bought previously [3][6] Consumer Behavior - Many consumers are feeling the pressure of rising gold prices, with discussions on social media reflecting concerns about affordability and the potential for prices to continue increasing [4][6] - Some individuals who had not initially planned to invest in gold are now reconsidering their options, although there is hesitation due to fears of buying at a peak [7] - The demand for silver has also surged, leading to stock shortages and announcements from retailers about halting new inventory due to overwhelming sales [8][12]