Eastroc Beverage(SH:605499) Zhi Tong Cai Jing·2025-10-15 14:26Core Viewpoint - Dongpeng Beverage is resubmitting its IPO application to the Hong Kong Stock Exchange, reflecting its determination to expand internationally and capitalize on the growing demand for functional beverages in China and beyond [1][11]. Company Overview - Dongpeng Beverage ranks first among the top 20 listed soft drink companies globally in terms of revenue growth, with a market share in China's functional beverage market increasing from 15.0% in 2021 to 26.3% in 2024 [2]. - The company has established a diverse product matrix centered around the "Dongpeng" brand, focusing on providing high-quality beverages while innovating and diversifying its product offerings [2]. Product Performance - The sports drink segment has shown the fastest growth, with the newly launched "Dongpeng Bup Shui La" generating nearly 1.5 billion yuan in revenue in 2024, a year-on-year increase of 280.4% [3]. - Revenue contributions from sports drinks are expected to rise from 3.5% in 2023 to 13.9% in the first half of 2025, indicating its emergence as a significant growth driver [3]. - Other beverage categories, including tea, coffee, plant protein, and fruit and vegetable juices, have also seen steady revenue growth, contributing 2.8 billion, 5.0 billion, 10.2 billion, and 8.8 billion yuan respectively during the reporting period [3]. Market Position - Dongpeng Beverage has maintained its leading position in China's energy drink market, with a market share of 40.1% in 2024 and a compound annual growth rate (CAGR) of 28.5% from 2022 to 2024 [10]. - The revenue from energy drinks has grown from 8.21 billion yuan in 2022 to 13.3 billion yuan in 2024, with a CAGR of 27.3% [4]. Industry Growth Potential - The Chinese soft drink market is projected to reach approximately 1.3 trillion yuan in retail sales by 2024, making it the second-largest soft drink market globally [6]. - The functional beverage sector is the fastest-growing segment, with a CAGR of 8.3% from 2019 to 2024, outpacing the overall soft drink market growth of 4.7% [6]. - The energy drink market is expected to reach 180.7 billion yuan by 2029, with a CAGR of 10.3% from 2025 to 2029 [6][8]. International Expansion Strategy - Dongpeng Beverage is focusing on international expansion, particularly in Southeast Asia, with plans to invest 1.2 billion yuan in a production base in Hainan and establish a subsidiary in Indonesia [11]. - The Southeast Asian energy drink market is valued at approximately 2.5 billion USD, with a CAGR of 6%, presenting significant growth opportunities for the company [11]. - The IPO aims to raise funds for building supply chain infrastructure to support local operations in key overseas markets [11][13]. Challenges in International Markets - Dongpeng Beverage faces challenges such as brand recognition barriers in a market dominated by international brands like Red Bull and Monster [12]. - Adapting to local consumer preferences and building distribution channels in Southeast Asia will require substantial investment and effort [12]. - The company's current overseas revenue contribution is less than 0.3%, indicating that short-term performance may be limited while focusing on strategic positioning [12].