Company Performance - The company reported a 10% year-on-year growth in both offline sales of the 361-degree main brand and children's clothing for Q3 2025, continuing a positive trend from earlier in the year [1] - E-commerce platform sales saw a 20% year-on-year increase during the same period, with a focus on high-demand products and content dissemination, achieving over 80% of sales from exclusive online products [1] Retail Environment - The retail environment showed some volatility in September, impacting sales performance, although the company managed to maintain a sales ratio of 4.5-5 times inventory [1] - During the National Day holiday, offline sales increased by approximately 3% year-on-year, demonstrating resilience despite a challenging retail environment [1] Strategic Initiatives - The company is actively expanding its retail presence in new formats, with 93 super stores established by the end of September [1] - Collaborations with Meituan for instant retail services are underway to enhance online traffic and support offline sales [1] Product Development - The main brand is aligning with the outdoor apparel trend, launching new product lines such as the "Light Wild" series jackets and "Hiking" outdoor shoes [2] - The Finnish outdoor brand ONEWAY has opened 6 new stores in various cities since September, with plans for further brand rejuvenation [2] Financial Outlook - The company maintains its EPS forecasts for 2025 and 2026 at 0.61 and 0.72 CNY respectively, with current stock price corresponding to 8.9 and 7.5 times the projected earnings [2] - The target price remains at 6.98 HKD, indicating an 18% upside potential based on a 9 times earnings multiple for 2026 [2]
361度(01361.HK)3Q25延续良好销售趋势 国庆销售具备韧性