Group 1 - Starbucks announced a restructuring plan that includes closing hundreds of stores in North America and Europe, and laying off approximately 900 employees [4] - The restructuring is part of CEO Brian Niccol's "Back to Starbucks" initiative, aimed at improving financial performance and customer experience [4] - The store closures are expected to be completed by the end of fiscal year 2025, with an estimated cost of around $1 billion associated with the restructuring activities [4][6] Group 2 - Starbucks' North American sales have declined for six consecutive quarters, with a 2% year-over-year drop reported for Q3 of fiscal year 2025 [6] - In contrast, Starbucks' revenue in China reached $790 million in Q3, marking an 8% year-over-year increase, driven by a 6% increase in same-store transaction volume [9] - Starbucks plans to upgrade over 1,000 stores in the next 12 months, despite the overall reduction in store count in North America [4][9] Group 3 - Starbucks is in the final stages of negotiations to sell a significant portion of its Chinese business, with potential buyers including several private equity firms [7][8] - The company aims to retain a 30% stake in the Chinese operations, allowing it to maintain influence while securing funding and resources from multiple buyers [7] - The sale is expected to be finalized by the end of October 2023, with over 20 interested parties currently being evaluated [9] Group 4 - The competitive landscape in the coffee industry is intensifying, with major players like Coca-Cola considering the sale of Costa Coffee due to market pressures [13] - The rapid expansion of domestic brands like Luckin Coffee has contributed to a highly competitive environment, leading to significant store closures across the industry [15] - The overall number of coffee shops in China has decreased from 200,000 in May to 191,000 in September, indicating a challenging market for many brands [15]
宣布裁员900人、计划关闭数百家门店,咖啡巨头撑不住了?