苹果发布 3 款新品：价格很贵，AI 很强

Core Insights - Apple has launched the new MacBook Pro featuring the M5 processor, emphasizing its performance improvements over previous models [1][5][15] - The M5 processor is built on TSMC's 3nm process technology, showcasing significant advancements in efficiency and performance metrics [5][15] - The new MacBook Pro retains the same design as previous models, with no major changes in aesthetics [10][15] Product Specifications - The M5 processor features a 10-core CPU and a 10-core GPU, with performance metrics showing LLM processing capabilities 6.4 times and 3D rendering capabilities 6.8 times better than the M1 [5][12] - The MacBook Pro offers memory options of 16GB, 24GB, and 32GB, with storage options up to 4TB, starting at a price of 12,999 RMB for the base model [12][13] - The M5 MacBook Pro continues to use the miniLED display technology, with peak brightness of 1600 nits, but lacks significant design updates [10][15] Market Positioning - The M5 MacBook Pro is positioned as the strongest gaming laptop from Apple, despite the high price point, which reflects the costs associated with advanced components [13][15] - Apple is expected to continue leveraging the M5 processor across other products, including the upcoming M5 MacBook Air and Mac mini, indicating a broader strategy for product line enhancement [16][20] - The Vision Pro, also equipped with the M5 processor, is set to offer improved performance and battery life, with pre-orders starting on October 17 [18][24]