Apple(US:AAPL) 3 6 Ke·2025-10-16 00:33Core Insights - Apple has launched the new 14-inch MacBook Pro, iPad Pro, and Vision Pro, all powered by the new M5 chip, with pre-orders starting on October 17 and sales beginning on October 22 [1][47] MacBook Pro - The new 14-inch MacBook Pro features the M5 chip, offering 3.5 times the AI performance compared to the previous generation, a maximum battery life of 24 hours, and a Liquid Glass design [1][12] - Pricing starts at 12,999 yuan for the base model, with configurations including 16GB RAM + 512GB SSD, 16GB RAM + 1TB SSD, and 24GB RAM + 1TB SSD priced at 12,999 yuan, 14,499 yuan, and 15,999 yuan respectively [1][14] - The M5 chip includes a new GPU with a 1.6 times increase in graphics processing speed and a 20% improvement in multi-threaded performance for tasks like code compilation [17][21] iPad Pro - The new iPad Pro also features the M5 chip, achieving a 3.5 times increase in AI performance compared to the M4 and a 5.6 times increase compared to the M1 [23][28] - Available in 11-inch and 13-inch sizes, the iPad Pro starts at 8,999 yuan and includes options for 256GB, 512GB, 1TB, and 2TB storage [7][9] - The device supports Wi-Fi 7 and features a new wireless network chip, enhancing connectivity and performance [34] Vision Pro - The Vision Pro, equipped with the M5 chip, offers improved display rendering, faster AI workflows, and longer battery life, starting at 29,999 yuan [9][39] - It features a new dual-layer knitted headband for enhanced comfort and supports a refresh rate of up to 120Hz for smoother visuals [36][44] - The device is designed to work in tandem with the R1 chip, processing inputs from multiple sensors and cameras for real-time experiences [39][42] Market Context - The launch coincides with Apple's CEO Tim Cook's visit to China and the start of the Double 11 shopping festival, indicating Apple's strategy to leverage the Chinese market for growth [47]