Core Insights - The number of Tai Er restaurants decreased by 65 locations within a year, indicating a significant contraction in the business [1] - The turnover rate dropped from 4.4 times per day in 2021 to 3.1 times per day in the first half of 2025, reflecting a nearly 30% decline in customer frequency [1] Company Performance - The reduction in the number of stores suggests challenges in maintaining market presence and customer engagement [1] - The decline in turnover rate indicates a decrease in customer visits, raising concerns about the brand's appeal and operational efficiency [1] Industry Context - The article raises questions about whether the rise of pre-prepared meals has negatively impacted Tai Er's business model and customer base [1] - It explores the reasons behind the decreasing customer numbers and what measures the company is taking to recover from this downturn [1]
倒闭65家门店，翻台率暴跌30%，曾经的网红排队王没人吃了？