Shanxi Xinghuacun Fen Wine Factory (SH:600809) Ren Min Wang·2025-10-16 01:39Core Insights - The article discusses the changing consumer perceptions and marketing strategies in the beverage industry, particularly focusing on the challenges faced by traditional liquor brands in engaging younger consumers [1] Group 1: Industry Trends - There is a significant shift in consumer attitudes towards brands, with younger consumers prioritizing freshness and quality experiences over traditional product strength [1] - Traditional marketing methods are becoming less effective as the generational shift in consumer behavior occurs, necessitating new approaches to brand engagement [1] Group 2: Event Details - The "2025 Fenjiu City Tour" event will take place in Guangzhou from October 17 to 19, highlighting the city's rich history and vibrant culture [1] - The event will focus on themes of sharing, friendship, mild intoxication, and cultural creativity, reflecting the aspirations of the new generation for a better life and quality culture [1] - Various interactive experiences will be available at the event, including tastings of cocktails featuring Qinghua Fenjiu, art installations, and games [2]