Core Viewpoint - Morgan Stanley has adjusted the profit forecast for Lao Pu Gold (06181) for 2025-2027 and extended the target price to June 2026, setting a new target price of HKD 1296, which corresponds to a 24x P/E ratio based on the 2027 forecast. The firm maintains an "Overweight" investment rating, highlighting Lao Pu Gold as a preferred stock in the Chinese consumer goods sector. Group 1 - The brand value and product innovation are driving Lao Pu Gold's momentum, particularly in a market that values national pride [1] - Strong retail sales growth was observed during August-September, excluding the timing differences of price adjustments for 2024/25 [1] - New products are being launched for holiday arrangements, with plans to introduce new lacquerware within the year, applying gold-thread craftsmanship to new products [1] Group 2 - There is ample room for store expansion, with 50 eligible shopping centers in Hong Kong, of which Lao Pu Gold has entered 29 as of mid-2025 [2] - The performance of the newly opened 400 square meter boutique at Hong Kong International Financial Centre aligns with observations, with queue times typically ranging from 1-2 hours since opening, further demonstrating the enhancement of Lao Pu Gold's brand value [2]
小摩：延长老铺黄金(06181)目标价1296港元至明年6月 重申“增持”评级