小米，别让年轻人的第一台车变成最后一台

Core Viewpoint - The article discusses the challenges faced by Xiaomi in the electric vehicle market, particularly following recent accidents involving its SU7 model, highlighting a growing public distrust in the company's safety measures and marketing strategies [2][4]. Group 1: Company Strategy and Marketing - Xiaomi's founder Lei Jun emphasized design and aesthetics in the development of their vehicles, often neglecting critical safety features [3][4]. - The marketing approach of Xiaomi, which has been successful in the smartphone sector, is being questioned in the automotive industry due to the different nature of consumer expectations regarding safety [4][5]. Group 2: Safety Concerns and Public Perception - Following the "10·13 Chengdu SU7 explosion incident," public scrutiny of Xiaomi's vehicle safety has intensified, leading to a crisis of trust [2][5]. - The company has faced backlash for prioritizing aesthetics over safety, with consumers questioning whether Xiaomi cars are suitable for first-time buyers or pose significant risks [2][4]. Group 3: Regulatory and Industry Response - In response to safety concerns, Xiaomi announced a recall of 116,887 SU7 vehicles due to potential risks associated with the L2 highway navigation assistance feature [5]. - Lei Jun acknowledged the heightened expectations from the public and the need for Xiaomi to act responsibly as a major player in the automotive industry [5][6].