Group 1 - The next decade is expected to be the golden age of super IP in China, as stated by the CEO of Yu Wen Group, Hou Xiaonan [1] - Yu Wen Group launched two initiatives: the "Creative Partner Program" and the "Global Trendy Toy Co-Creation Program" [1] - The "Creative Partner Program" focuses on short dramas and comic dramas, which are seen as key engines for visualizing IP, enhancing the conversion efficiency from text to visuals [1] Group 2 - Yu Wen Group plans to open access to 100,000 premium IPs, including top works like "National Forensic Doctor," and will establish a special creative fund of 100 million yuan to support writers and quality teams [1] - The "Global Trendy Toy Co-Creation Program" aims to collaborate with the top 100 global artists to promote the incubation of original trendy toy IPs and the visualization of Yu Wen IPs [1] - Yu Wen Group's IP derivative business achieved a GMV of 480 million yuan in the first half of this year, nearing last year's total of 500 million yuan [2]
开放十万部IP、设立亿元基金，阅文加码漫剧、潮玩业务