董明珠回应被指“霸道”，称自己私下相处很可爱

Core Insights - Dong Mingzhu emphasizes strict management principles and a strong leadership style, which may come off as domineering but is rooted in the necessity of maintaining standards in the workplace [1] - Dong Mingzhu has been re-elected as a non-independent director of Gree Electric Appliances, indicating her continued leadership for another three years [1] - The company has launched a new strategic brand called "Dong Mingzhu Health Home," with 970 stores established nationwide, generating approximately 390 million yuan in retail sales from 293 stores that have been open for over 30 days [2] Management Philosophy - Dong Mingzhu believes that management should prioritize principles over personal feelings, which can lead to perceptions of being "bossy" [1] - She asserts that her leadership style is justified and necessary for effective management [1] Brand Strategy - The rebranding of Gree's stores to "Dong Mingzhu Health Home" reflects a personal investment in the brand's reputation, with the potential for significant impact on her personal brand [2] - The company is focusing on innovation despite facing criticism, as seen in her response to the controversy surrounding the Rose Air Conditioner [2][3] Product Performance - The Rose Air Conditioner, designed for newlyweds, has faced criticism for its aesthetics and high price point, with sales reportedly underperforming [6] - Feedback from consumers indicates a generational divide in product appeal, with older generations more likely to appreciate the design compared to younger consumers [6]