淘宝平台总裁处端：抢占大消费平台，抢跑万亿新赛道

Group 1 - The core viewpoint is that the large consumption platform is releasing unprecedented growth opportunities, with brands expected to see a trillion yuan increase in revenue [1] - The 2025 Tmall Double 11 sales event will officially start on October 20 at 8 PM, highlighting the new brand dividends categorized as "three super" - super increment, super hub, and super engine [1] - Taobao Flash Sale has achieved a peak daily order volume of 120 million within four months of launch, with an average of 80 million orders on Sundays in August, contributing to a 20% year-on-year growth in daily active users [1] Group 2 - The 88VIP membership program, which has reached 53 million members, is identified as the core increment for brands this year, offering significantly higher purchasing power and loyalty compared to non-members [2] - 88VIP members have an annual spending amount nine times that of non-members and contribute over 55% of the business for top brands [2] - This year's Double 11 will see enhanced 88VIP benefits, including 50 billion yuan in consumption vouchers and a continuation of the "no-threshold 10% discount" strategy from the 618 sales event [2]