天猫总裁家洛：天猫双11对于品牌增长的作用不可替代

Core Insights - The 2025 Tmall Double 11 event will officially start on October 20 at 8 PM, marking the 17th edition of this shopping festival and the first under the new era of big consumption and AI integration [1] - Tmall President, Jia Luo, emphasized the significance of AI and big consumption as historical opportunities, stating that Tmall is investing heavily in AI to enhance product capabilities and improve user engagement [1] - Tmall Double 11 is increasingly vital for brand growth, with pre-sale data showing that 35 brands achieved over 100 million in sales within the first hour, and 1,802 brands doubled their sales compared to the same period last year [1] Group 1 - Tmall will distribute 50 billion in consumer vouchers during this year's Double 11, with some vouchers being allocated through the AI "Smart Benefit Engine," which has shown a 15% increase in conversion rates compared to previous methods [2] - The AI-driven approach allows brands to achieve full-chain AI integration in their operations on Tmall, covering aspects from operational analysis to audience management, significantly enhancing efficiency and saving brands hundreds of billions in costs [2]