新帅“改造”雀巢：全球范围内裁员1.2万人

Core Insights - Nestlé is undergoing significant restructuring under newly appointed CEO Philipp Navratil, including a plan to cut approximately 16,000 jobs globally over the next two years [1][3] - The company aims to save CHF 1 billion annually by 2027, doubling its initial target of CHF 500 million, with total cost-saving goals raised from CHF 2.5 billion to CHF 3 billion [1][3] Financial Performance - In the first nine months of 2025, Nestlé reported total sales of CHF 65.9 billion, a decline of 1.9% year-on-year, with an organic growth rate of 3.3% [3] - The actual internal growth rate (RIG) increased to 0.6%, while pricing contribution remained stable at 2.8% [3] - The third quarter saw an organic growth rate of 4.3%, up from 2.9% in the first half of the year, with all major product categories showing improvement [3] Regional Performance - The Greater China region has been a significant drag on Nestlé's performance, with an organic growth rate of -10.4% in the third quarter and -6.1% for the first nine months [5][6] - Excluding Greater China, the organic growth rate for Asia, Oceania, and Africa was 5.3%, driven by pricing [5] Strategic Focus - The new management team is focused on resource allocation towards high-potential opportunities and fostering a performance-driven culture [8][9] - Changes in leadership within the Greater China region are part of the broader restructuring efforts, with new appointments in key positions [11] Market Dynamics - The company is addressing excess inventory in Greater China and refocusing on demand creation [6][10] - E-commerce sales achieved an organic growth rate of 13.2%, representing 20.2% of total sales [4]