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Core Insights - Didi's food delivery service, 99Food, has officially launched in Rio de Janeiro, marking its entry into the second-largest city in Brazil [1][3] - This launch follows the service's introduction in Goiânia in June and São Paulo in August, demonstrating rapid expansion into major urban centers [2][4] - The strategic significance of Rio de Janeiro is highlighted by its large population exceeding 10 million, including surrounding satellite cities [3] Expansion Strategy - Didi plans to expand 99Food to 20 major cities in Brazil by January 2026, with a goal of reaching 100 cities by mid-2026 [5] - The company has established a substantial user base in Brazil, with 55 million active users and 1.5 million drivers, providing services across over 3,300 towns [6] Operational Synergies - The existing user base provides a natural flow of customers to the food delivery service, leveraging resources effectively [7] - Didi's mature technology infrastructure, including intelligent dispatch systems and payment platforms, enhances operational efficiency [7] Ecosystem Development - Didi's strategy in Brazil is not solely focused on food delivery but aims to create a "super app ecosystem" that meets diverse user needs [8][9] - The successful model of combining ride-hailing and food delivery services has been validated in the Mexican market [10] International Growth - Didi's rapid expansion in Brazil reflects its broader international growth strategy, with a reported 25% year-over-year growth in international business GTV [12]