CHANGHONG(SH:600839) Zhi Tong Cai Jing·2025-10-16 12:08Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and a better life, highlighting the appeal of Chinese brands like Changhong in the global market [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance sector [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition from a growing audience [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship and interactive experiences [14][17]. - The appliances utilize innovative technologies to simulate the panda's natural habitat, enhancing user experience through emotional engagement [14][17]. Group 3: Global Sports Partnerships - Changhong has expanded its global presence through partnerships with top sports events, aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences [21][23]. - By integrating AI home appliances with sports marketing, Changhong addresses quality upgrades, emotional connections, and brand recognition, transitioning from product sales to lifestyle offerings [23].