市场监管总局：外卖无堂食商家需加专属标识

Core Points - The latest draft regulation from the State Administration for Market Regulation focuses on enhancing food safety responsibilities in the online food delivery industry [1][2] - The draft includes 45 articles that clarify the responsibilities of online food providers, platform providers, and delivery personnel, covering the entire process from pre-audit to post-publication [2] Group 1: Regulatory Changes - The new draft emphasizes transparency in food preparation by requiring merchants to provide monitoring footage of key food processing stages [1] - Platforms must implement "Internet + Bright Kitchen" video uploads and display them prominently on their pages [1] - The draft addresses the issue of "ghost kitchens" by enforcing a "one certificate, one store" policy, preventing multiple stores from operating under the same business license on a single platform [1] Group 2: Industry Context - The new regulations come amid intense competition in the food delivery sector, marked by significant subsidy wars among major players like JD, Ele.me, and Meituan [4] - Increased traffic has brought merchant qualification reviews and food safety issues back into the spotlight, with platforms facing warnings and penalties for inadequate merchant audits [5] Group 3: Penalties and Compliance - Specific penalties are outlined in the draft, including fines ranging from 5,000 to 50,000 yuan for platforms failing to conduct on-site audits of merchant qualifications [6] - Platforms that approve merchants not adhering to the "one certificate, one store" rule may face fines between 5,000 and 30,000 yuan [6] Group 4: Public Feedback - The draft regulation is currently open for public feedback, with a deadline set for November 16 [7]