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国信证券:持续看好游戏板块新品周期 把握影视内容及AI应用底部机会

Group 1: Media Sector Performance - In September 2025, the media sector (Shenwan Media Index) rose by 4.96%, outperforming the CSI 300 Index by 1.76 percentage points, ranking 5th among 31 industries [1] - Notable gainers included Giant Network, Mango Excellent Media, ST Huatong, and Happiness Blue Sea, while losers included Youzu Interactive, Jishi Media, Shandong Publishing, and Tom Cat [1] - The current TTM-PE for the Shenwan Media Index is 46.5x, positioned at the 95.9th percentile over the past five years [1] Group 2: Gaming Market Insights - In September, 145 domestic games and 11 imported games were approved, with a total of 1,275 game licenses issued from January to September, marking a year-on-year increase of 23.2% [1] - The Chinese gaming market revenue in August was 29.3 billion yuan, with year-on-year and month-on-month changes of -13.0% and +0.6% respectively; mobile gaming revenue was 21.5 billion yuan, with year-on-year and month-on-month changes of -4.2% and +0.8% [1] - The sector is expected to have medium to long-term upward potential driven by new product cycles, regulatory policy shifts, and AI applications [1] Group 3: National Day Box Office Performance - The total box office for the National Day period was 1.866 billion yuan, a year-on-year decline of 12.8%, primarily due to a lack of compelling new releases [2] - In September 2025, the total box office reached 2.661 billion yuan, reflecting a year-on-year increase of 82.8% [2] Group 4: AI Applications and Technological Advances - Meta's Super Intelligent Lab has overcome RAG technology bottlenecks, innovating a lightweight model to compress lengthy contextual content into concise summaries [3] - Google introduced the "Inference Memory" framework, enabling AI agents to achieve "self-evolution" [3] - OpenAI launched Sora2, which supports the generation of high-quality video and audio, while Kuaishou released Kegong 2.5 Turbo, reducing video generation costs by 30% [3]