XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-17 01:48Core Points - Xiaomi has launched a "10-year free warranty" service for its air conditioning products, aiming to elevate service standards in the industry [1][3] - The service covers all categories of air conditioners, including wall-mounted, floor-standing, and central air conditioning, with no additional costs for users [1][3] - Xiaomi's CEO Lei Jun emphasized that this initiative significantly reduces long-term usage costs for consumers [1] Company Summary - Xiaomi's President Lu Weibing explained that the policy not only matches existing industry standards but also aims for "full coverage," particularly including central air conditioning due to its long usage cycle and maintenance challenges [3] - Since launching its first air conditioner in 2019, Xiaomi has completed its full product line and self-research, with a smart factory in Wuhan set to enhance production capacity by 2025 [3] - Market data indicates that by July 2025, Xiaomi's air conditioner market share is projected to reach 13.7%, ranking third in the industry with a year-on-year growth of 53.9% [3] Industry Summary - The "10-year warranty" policy was first introduced by Gree in 2021, and Xiaomi's follow-up is seen as a deepening of service models in the industry [4] - Gree has responded by emphasizing that "not needing repairs for ten years is true strength" [4] - Analysts believe that while this initiative may have limited short-term impact on sales, it can enhance customer loyalty and shift industry competition focus towards long-term service guarantees [4] - The upgrade in service policy by Xiaomi may encourage more companies to focus on long-term user value, although the warranty practice for high-maintenance cost categories like central air conditioning will require long-term market validation [4]