盈新发展董事会秘书边东瑞：AI推动文旅体验从标准化接待到“懂我”个性化

Core Insights - The current cultural and tourism industry faces severe homogenization competition, with many projects still focused on ticket sales and basic sightseeing experiences. There is a significant unmet demand for deeper consumer engagement, participation, and customization, presenting both a challenge and a growth opportunity for the industry [1]. Group 1 - The cultural and tourism industry is experiencing a critical phase where traditional models are insufficient to meet evolving consumer expectations [1]. - The integration of technology and artificial intelligence is seen as a key driver for revitalizing the cultural and tourism sector, enabling unique and advanced experiences through data analysis [1]. - The transformation of tourism experiences is shifting from standardized services to personalized offerings that cater to individual preferences [1].