XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-17 05:31Core Viewpoint - The recent incidents involving Xiaomi's vehicles have raised significant concerns about safety and public perception, leading to a decline in the founder Lei Jun's popularity among fans and the public [6][24][32]. Group 1: Incident Overview - A traffic accident involving a Xiaomi SU7 Ultra resulted in the death of the driver, who was suspected of driving under the influence [6][17]. - Following the accident, negative comments flooded Xiaomi's live streaming channels, with accusations regarding the safety and design of their vehicles [6][8]. - The incident has led to a significant drop in followers for Lei Jun on social media, indicating a shift in public sentiment [6][24]. Group 2: Public and Media Reaction - Many netizens have criticized the design of the Xiaomi SU7, particularly the external door handle mechanism, which lacks a traditional mechanical option [17][24]. - There are ongoing discussions about the presence of "water armies" (paid commenters) attacking competitors in the electric vehicle market, raising questions about the integrity of online discourse [10][13]. - Lei Jun's delayed response to the accident and continued marketing efforts have been criticized, suggesting a lack of sensitivity to the situation [21][22]. Group 3: Industry Context - The electric vehicle industry is experiencing heightened competition, with companies like BYD and others also addressing issues of black public relations and online harassment [11][12]. - The need for improved safety measures in electric vehicles has been emphasized, with calls for the industry to prioritize safety features and transparent communication [24][27]. - The overall sentiment in the industry suggests that safety concerns are paramount, and companies must address these issues to maintain consumer trust [32].