Apple(US:AAPL) Bei Jing Shang Bao·2025-10-17 05:48Core Insights - The approval of eSIM mobile services by major Chinese telecom operators, including China Mobile, China Unicom, and China Telecom, marks a significant development in the telecommunications industry in China [2][8] - The launch of the iPhone Air, which is the thinnest iPhone ever at 5.6mm and features a pure eSIM design, has generated high consumer interest, leading to its immediate sell-out upon pre-sale [4][2] - OPPO has also entered the eSIM market with the release of its flagship OPPO Find X9 series, achieving record pre-order numbers shortly after its announcement [6] Telecom Industry Developments - China Mobile, China Unicom, and China Telecom have received approval for eSIM mobile service trials, allowing them to offer eSIM services across all 31 provinces in China [8][11] - China Unicom highlighted the advantages of eSIM technology, including high security, stability, and the ability for users to activate services without a physical SIM card [11] - China Mobile reported that its eSIM reservation system saw over 150,000 users in just four hours after launch, indicating strong demand for eSIM services [11] Product Launches - The iPhone Air, priced from RMB 7999, officially began pre-sale on October 17 and sold out within five minutes, with delivery times pushed back by a week due to high demand [2][4] - The OPPO Find X9 series was launched with a starting price of RMB 4399, setting a new record for pre-orders in the Find series [6]