KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-10-17 08:26Core Viewpoint - Moutai Group is undergoing significant changes in quality, product, and marketing strategies for its sauce-flavored liquor series, aiming to strengthen its long-term competitive advantage [3][4]. Group 1: Fundamental Characteristics - The sauce-flavored liquor series has shown resilience despite overall pressure in the liquor industry, with stable sales from June to August and a notable recovery in September, particularly for Moutai 1935, which saw a year-on-year increase in sales [4][6]. - The ability to withstand external shocks and adapt to market changes is attributed to brand strength, market presence, and a robust channel system [6]. Group 2: Technical Measures - Moutai management has proposed a comprehensive transformation plan covering production, products, channels, terminals, and consumer ends to adapt to new market conditions [6][8]. - The production strategy focuses on systematic operation, uniqueness, and innovation, while the market strategy emphasizes consumer-centric approaches and channel development [8]. - The channel transformation includes innovative models to expand market reach and optimizing supply to enhance existing market potential [8]. - The product strategy has shifted towards data-driven decisions to ensure balanced supply and demand, while also targeting diverse consumer segments and consumption scenarios [8]. - Enhancements at the consumer end aim to improve the experience through cultural engagement and information technology upgrades [8].