Core Viewpoint - BMW Group's Chairman, Zipser, emphasizes the company's strong opposition to the EU Commission's anti-subsidy tariffs on Chinese electric vehicles and has filed a lawsuit against the EU court, highlighting the need for fair market competition and international cooperation [2][3]. Group 1: Company Strategy and Market Position - BMW Group is committed to long-term investment in China, focusing on high-quality products, leading technology, and uncompromising safety standards to gain consumer trust [2][3]. - The company has established the largest R&D network outside Germany in China and has invested over 116 billion RMB in its Shenyang production base since 2010 [3][4]. - BMW's collaboration with Chinese tech firms like Alibaba and Huawei in AI and autonomous driving significantly enhances its product digitalization and intelligent driving assistance systems [3]. Group 2: Environmental Commitment - BMW aims to reduce carbon emissions by at least 40 million tons by 2030 compared to 2019 levels and achieve carbon neutrality across its entire value chain by the end of 2050 [4]. - The upcoming new generation BMW iX3, set to be produced in Shenyang in 2026, represents the highest level of localization for BMW in China and will contribute to green and intelligent mobility [4]. Group 3: Industry Perspective - Zipser argues that competition based solely on low prices is destructive and detrimental to the long-term health of the industry, advocating for quality, safety, and innovation as the foundation of constructive competition [4]. - The company supports the Chinese government's initiatives to establish clear rules for fair and orderly competition, which would protect consumer rights and enhance supplier confidence [4].
宝马齐普策年内第四次访华：坚决反对欧盟对中国电动车加征反补贴关税