雷军“输”给了自己

Core Viewpoint - The CEO of Xiaomi, Lei Jun, emphasized the importance of safety, quality, and innovation in the automotive industry during his speech at the World Intelligent Connected Vehicles Conference, urging the industry to focus on technological innovation and resist negative online behaviors [1] Group 1: Industry Response - Lei Jun's statements were generally reasonable, suggesting that if companies focus on safety and quality, they can build strong consumer brands and positive market reputations [3] - However, public reaction to Lei Jun's comments was mixed, with some netizens expressing skepticism due to his previous high-profile behavior, which has overshadowed his current statements [3][6] - The support for Lei Jun has declined, particularly after a recent incident involving a Xiaomi vehicle, which was exacerbated by his earlier high-profile promotion of the brand [3][6] Group 2: Public Perception and Brand Image - The negative impact of the vehicle incident was intensified by Lei Jun's aggressive marketing approach, which placed him and Xiaomi in a vulnerable position [6][9] - The heightened scrutiny on Xiaomi vehicles compared to others in the market is attributed to Lei Jun's overexposure and high expectations set through his promotional efforts [6][9] - It is suggested that Lei Jun should adopt a more modest approach, focusing on product quality and innovation rather than self-promotion, to improve the brand's image and consumer trust [9]