Yanghe(SZ:002304) Xin Jing Bao·2025-10-17 10:36Core Insights - The 113th National Sugar and Wine Fair, held from October 16 to 18 in Nanjing, showcased Yanghe Co., which highlighted its brand strength through an all-star product lineup and an immersive experience centered around new products [1][3] Group 1: Product Showcase - Yanghe Co. presented its all-star product lineup, including the Dream Blue series (Handcrafted Class, M9, M6+, Crystal Edition), which solidifies its high-end market position [3] - The company’s products, such as the seventh generation of Sea Blue and the high-line bottled liquor, have received widespread acclaim, with the former promising "3 years + 5 years, better wine is softer" and achieving record sales [3][4] Group 2: Strategic New Product Launch - Yanghe Co. launched several strategic new products during the fair, including Yanghe Guobin, Micro-molecule, Super Football, and Jinmeng Nine, aligning with current industry trends of diversification and younger consumer engagement [4][6] - The new product launch is seen as a deep rebranding effort and aims to establish emotional connections with consumers [6] Group 3: Immersive Experience - The "Six Realms" immersive experience created by Yanghe Co. allowed guests to explore different aspects of the brand, enhancing their understanding of its soft flavor profile [7] - The event featured a performance showcasing the evolution of Chinese wine etiquette across different dynasties, along with interactive tasting sessions where guests could compare different aged wines [7] Group 4: Industry Positioning - Yanghe Co. is recognized for its innovative capabilities and responsiveness to market changes, maintaining its position at the forefront of Chinese liquor innovation for over 30 years [7]