小米和雷军，是时候换一套表达文本了

Core Viewpoint - The recent success of Xiaomi's SU7 has led to a shift in public sentiment, with criticisms emerging regarding the over-personalization of the brand and diminishing returns on Lei Jun's narrative style [2] Group 1: Brand and Leadership - Lei Jun's personal brand has become overly saturated, leading to a decline in consumer trust and engagement [2][10] - Xiaomi needs to reconsider Lei Jun's visibility and update its communication strategy to align with its current market position as a leading tech giant [2][11] Group 2: Communication Strategy - Early Xiaomi communications were rich in content and methodology, focusing on clear business logic and innovative strategies [3][4] - Recent presentations have shifted towards emotional appeals and comparisons with competitors, lacking in-depth strategic discussions [5][6] - The audience's expectations have evolved from seeking motivational narratives to desiring insights on future industry directions and technological advancements [12][13] Group 3: Organizational Structure - Xiaomi's communication relies heavily on Lei Jun, lacking a diversified team of spokespersons who can represent various technical and strategic aspects of the company [14][15] - This centralization of communication diminishes the clarity and credibility of Xiaomi's technical narratives, as they are filtered through Lei Jun's personal lens [15][16] Group 4: Future Directions - For Xiaomi to transition into a world-class tech company, it must undergo a "self-revolution" in its narrative and organizational expression [16][17]