入华四十载 日产汽车用三个关键词“致敬明天”

Core Insights - Nissan's business plan "Re:Nissan" aims to redefine the value it needs to achieve now and in the future, focusing on strengthening core advantages, reigniting brand passion, and creating trustworthy products [2] - The transformation of Nissan is heavily reliant on the Chinese market, which is seen as a benchmark for the global automotive industry due to its rapid development, technological leadership, and consumer insights [2] Group 1: Strategic Focus - Nissan plans to establish a new energy vehicle base and export hub in China, highlighting the country's importance in its global strategy [2] - The global first plug-in hybrid sedan N6 and the first fuel vehicle equipped with Harmony cockpit, the Tianlai, are set to launch in Q4 of this year [2] - The legendary performance model Z NISMO will be introduced to the Chinese market next year [2] Group 2: Brand and Market Positioning - The 40th anniversary celebration in China emphasized a strategy of "rooted in China, serving China, and radiating globally," showcasing a youthful and vibrant image of the new Nissan [4] - The collaboration with local designers and car owners during the anniversary event reflects Nissan's commitment to understanding and catering to Chinese consumers [4] Group 3: Organizational Changes and Achievements - Nissan's Chinese team has gained greater autonomy in product definition, development pace, supply chain integration, pricing strategy, and market approach, leading to initial successes in transformation [6][7] - The partnership with Dongfeng Motor has been crucial for localizing products and accelerating innovation, making China a key pillar in Nissan's global strategy [7] Group 4: Future Outlook - Confidence in the future stems from Nissan's long-term brand and technology accumulation, with a commitment to reliability, safety, and quality [8] - The company aims to implement a "Glocal" model, producing vehicles in China for global markets, leveraging a diverse team of local and global talents [8] Group 5: Customer Experience and Engagement - User experience is highlighted as a critical measure of product success, with testimonials from Nissan owners emphasizing the brand's reliability and user-centric values [9][11] - Nissan is focusing on a youthful, innovative, and passionate brand evolution, engaging younger consumers and encouraging their participation in product development and service improvements [11]