专访Apple eSIM团队：有更多空间，就有更多创新

Core Insights - The introduction of iPhone Air marks a significant milestone in Apple's transition to eSIM technology, eliminating the physical SIM card and allowing for more innovative designs and features [5][30][59] Group 1: eSIM Technology - eSIM technology replaces physical SIM cards, allowing for better space utilization within devices, which is crucial for compact designs like smartphones [3][7][21] - The transition to eSIM has been a long-term goal for Apple, starting from the introduction of the first iPhone in 2007 and culminating in the launch of the iPhone Air [25][30][31] - As of 2025, over 500 global carriers support eSIM, with usage having tripled in the past two years, indicating a growing acceptance of this technology [35] Group 2: Market Challenges - The Chinese market presents unique challenges for eSIM adoption, requiring users to activate eSIMs in person at carrier stores, contrasting with more streamlined processes in other regions [36][38] - Apple's solution for the Chinese market includes a specialized eSIM Carrier Activation process, ensuring compliance with local regulations while enhancing user experience [40][41] Group 3: Future Innovations - The removal of physical SIM cards is expected to lead to further innovations in Apple's product lines, with plans for future devices to adopt similar eSIM-only designs [59][60] - The design philosophy behind eSIM technology emphasizes the potential for increased battery life and thinner devices, opening new avenues for product development [62]