Core Insights - The new Coca-Cola factory in Zhengzhou, with an annual capacity exceeding 1 million tons, marks the first world-class facility in the company's 12 billion yuan investment plan in China [1] - The factory embodies sustainable practices and innovation accumulated over 60 years, emphasizing "green" and "smart" operations [1] Investment and Expansion - The Zhengzhou factory is part of Coca-Cola's broader investment strategy, which includes a 600 million yuan headquarters in Jiangbei and a beverage production base in Haikou, set to commence construction by the end of the year [5] - The company plans to upgrade production lines in various locations, including Guangxi and Hefei, and aims to launch new factories in Suzhou and the Guangdong Greater Bay Area by 2026 [5] Technological Advancements - The factory features high levels of digitalization, cloud technology, and automation, utilizing nearly 30 digital management systems to streamline operations from production to delivery [2] - Innovations include a smart sorting solution that addresses the global challenge of automating the sorting of plastic-wrapped beverages, marking a world-first achievement [3] Sustainability Initiatives - The Zhengzhou factory is designed to meet the highest international standards, including LEED Gold certification, and incorporates over 30 energy-saving and water optimization measures [4] - Coca-Cola has achieved 100% renewable energy supply in 11 factories in mainland China and has 12 factories recognized as national green factories [4] Market Performance - In the first half of 2025, Coca-Cola's revenue and sales in mainland China increased, driven by a diverse product portfolio, with carbonated drinks being a key growth driver [6] - The energy drink segment saw a 51% revenue increase, attributed to successful product launches and sales growth [7] Consumer-Centric Strategy - The company focuses on consumer preferences, adapting product offerings and marketing strategies to meet local tastes and demands across various channels [7] - Coca-Cola holds exclusive rights to produce, promote, and sell over 60 beverage brands in multiple regions, including mainland China, Hong Kong, Taiwan, and several Southeast Asian countries [7]
120亿落地,太古可口可乐郑州工厂投产