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茅台生肖酒将首次推出“日期酒”

Core Insights - Moutai is launching its first "date wine" product, allowing consumers to choose the production date for their purchase, enhancing customer satisfaction and commemorative needs [1][2] Group 1: Product Launch - Moutai's "date wine" will be available starting October 20, allowing consumers to select their preferred production date without the need for a lottery system [1] - The product is part of the Moutai Zodiac series, specifically the 53% vol 500ml Guizhou Moutai (Year of the Snake) [1] Group 2: Market Context - The introduction of the "date wine" comes amid a decline in prices for premium liquors on various e-commerce platforms, with some prices dropping below market wholesale rates [2] - For instance, the price of 53-degree Flying Moutai has fallen below 1700 yuan per bottle, while the price of Fenjiu Qinghua 30 has dropped below 700 yuan per bottle [2]