Amazon(US:AMZN) Sou Hu Cai Jing·2025-10-18 13:59Core Insights - The cross-border e-commerce empowerment conference held on October 17 in Yuncheng County, Heze City, Shandong Province, signifies Amazon's ongoing efforts to deepen its "Global Store" business in China's county economies, aiming to empower local specialty industries and enhance foreign trade development [1][4]. Group 1: Event Overview - The conference took place at the Zixi Chuangcheng Cross-Border E-Commerce Industrial Park and was guided by multiple local government departments, emphasizing a collaborative approach between government and enterprises to tackle challenges faced by local manufacturers in going global [4][5]. - Amazon's initiative is seen as a strategic move to address the urgent needs of county economies, as the growth of cross-border e-commerce is shifting from first-tier cities to third and fourth-tier cities and counties with solid manufacturing bases [4][5]. Group 2: Empowerment Strategies - Amazon aims to break down information and resource barriers by providing direct support to local businesses, offering comprehensive guidance from product selection to brand building, thereby lowering the entry barriers for traditional manufacturers in cross-border trade [5][6]. - The event featured personalized one-on-one consultations with Amazon's global store team, tailored outbound strategies based on local product research, and free access to practical courses and insights to help businesses navigate common pitfalls [6]. Group 3: Government Support - Local government officials highlighted the importance of cross-border e-commerce in driving industrial transformation and expanding external markets, with a commitment to optimizing the business environment and supporting traditional foreign trade enterprises [5][6]. - The collaboration between international platforms like Amazon and local governments is seen as a significant opportunity to unlock the potential of county economies, contributing to the revitalization of Chinese manufacturing and the global consumer market [6].