Shanghai Jahwa(SH:600315) Guan Cha Zhe Wang·2025-10-18 15:01Core Insights - The article discusses the transformation of Shanghai Jahwa, a traditional cosmetics company, from performance decline to recovery, highlighting its strategic shift towards supply chain control and innovation [1][4][10] Industry Overview - Shanghai is a major hub for the cosmetics industry in China, with 230 production enterprises and 3,200 registered entities, dominating the import registration market [1] - The industry faces common challenges such as supply chain restructuring, innovation in research and development, and brand rejuvenation [1][4] Company Strategy - Shanghai Jahwa has strategically relocated its production from OEM factories back to its own facilities in Qingpu, reflecting a broader trend in the cosmetics industry to reassess supply chain structures [5][7] - The company increased its R&D investment by 26.3% year-on-year, indicating a commitment to innovation despite overall cost control measures [8] Supply Chain Dynamics - The return of production to Qingpu is not merely a logistical move but signifies a deeper restructuring of the supply chain, focusing on cost efficiency, quality control, and risk management [5][7] - The establishment of a "factory-to-consumer" (C2M) model aims to enhance product freshness, cost optimization, and delivery efficiency, although it poses significant operational challenges [7] R&D and Innovation - Shanghai Jahwa's 35 years of R&D experience and over 400 patents highlight the importance of long-term investment in research as a competitive advantage [8] - The company is focusing on leveraging traditional Chinese medicine in its product development, collaborating with research institutions to modernize and scientifically validate its offerings [8][11] Market Positioning - The rise of domestic brands is not just about market share but involves a systemic reconstruction of technology, cultural confidence, and industry ecology [10][12] - Successful domestic brands are transitioning from "Chinese elements" to "Chinese values," integrating traditional culture with modern consumer needs [11] Industry Collaboration - The Qingpu industrial cluster exemplifies the importance of collaborative innovation, where the efficiency of various industry segments determines overall competitiveness [11][12] - Shanghai Jahwa's willingness to share testing facilities with peers reflects a recognition of the need for collective industry standards to enhance competitiveness on a global scale [11]