总挤牙膏的iPhone，这次终于开了个好头

Core Insights - Apple has been implementing strategies like "squeezing toothpaste" and "cutting a knife" to enhance its product offerings while maximizing profits, such as eliminating the headphone jack and standard chargers, and now removing the SIM card slot for the iPhone Air [2][6] - The launch of the iPhone Air, which supports eSIM technology, has generated significant consumer interest, selling out within five minutes of pre-order [2][3] Group 1: eSIM Technology - eSIM, or Embedded-SIM, is a small chip embedded in devices, eliminating the need for a physical SIM card [3] - Apple has been a pioneer in promoting eSIM, starting with the iPhone XS and fully adopting it in the iPhone 14 series in the U.S. [16][20] - The global eSIM market is expanding, with North America holding a 43% market share as of last year, largely driven by Apple [18] Group 2: Market Dynamics - The introduction of eSIM is seen as a response to the growing demand for more integrated and compact devices, allowing for better battery life and advanced features [20][24] - Despite the advantages of eSIM, there are concerns regarding its implementation in China, where operators have been slow to adapt, requiring users to visit physical stores for eSIM activation [25][28] - The convenience of eSIM, such as the ability to store multiple carrier profiles, is countered by the current limitations imposed by Chinese telecom operators [22][30] Group 3: Industry Implications - The shift to eSIM technology may disrupt traditional telecom business models, as it allows users to switch carriers more easily, potentially leading to increased competition [14][30] - The necessity for telecom operators to embrace eSIM is underscored by the growing importance of connectivity in the era of IoT and AI [30][32] - The initial resistance from operators may hinder the full realization of eSIM's potential benefits for consumers [28][30]