WLY(SZ:000858) Tai Mei Ti A P P·2025-10-19 12:15Core Insights - Wuliangye has achieved significant recognition at the EFQM Global Awards in Spain, receiving the highest rating of seven diamonds and a special award for excellence in sustainable development, showcasing its commitment to sustainable practices across economic, environmental, and social dimensions [2][4][11] - The company hosted a themed forum titled "Harmony and Terroir: Brewing Sustainable Excellence," promoting the integration of Eastern brewing wisdom with Western cultural values, and launched the "Harmony and Terroir" initiative to foster cross-cultural dialogue on sustainability [2][4][12] - Wuliangye's global outreach, exemplified by its "Harmony Global Tour," has expanded to 17 countries, emphasizing its commitment to internationalization and cultural exchange [12][20] Company Achievements - Wuliangye has been recognized as a model of sustainable brewing, adhering to the philosophy of "Harmony between Heaven and Man," and employing traditional solid-state fermentation methods that align with natural processes [4][6][9] - The company has developed a comprehensive quality management system over 25 years, achieving numerous national quality honors and establishing itself as a leader in the Chinese liquor industry [11][20] - The recent launch of the 29° Wuliangye "First Sight" product in Europe reflects the company's strategy to cater to modern consumer preferences for lighter, smoother beverages while maintaining its signature flavor profile [14][16] Cultural and Environmental Integration - The concept of "terroir" is central to Wuliangye's identity, emphasizing the harmonious relationship between local resources, community, and economic activities, which is essential for producing high-quality spirits [9][10] - The unique terroir of Yibin, characterized by its favorable climate and rich soil, has been recognized by UNESCO as an ideal region for producing premium distilled spirits, contributing to Wuliangye's distinctive flavor [9][10] - Wuliangye's commitment to sustainability is evident in its innovative practices, which include environmentally friendly designs and recognition from international design awards [16][18] Future Directions - Wuliangye aims to continue its global journey by promoting its "Harmony Global Tour," focusing on cultural confidence and quality assurance while fostering sustainable practices [20] - The company plans to engage in future international events, including the 2026 FIFA World Cup, to further enhance its global brand presence and connect with diverse audiences [16][20]