在短视频里看见文化传承

Core Insights - The 2025 Douyin Creator Conference was held in Haining, Zhejiang, focusing on the theme "Creation is Ever-New, Passion Lasts Long" to provide a platform for creators from various niches to interact and exchange ideas [5][14] - The event showcased the revitalization of traditional culture through innovative short video formats, with a significant increase in creators sharing traditional cultural content [5][10] Group 1: Event Highlights - The conference featured an immersive experience area called the "Ancient Sub-venue," designed to educate attendees about traditional poetry through interactive games [8][12] - Various traditional culture creators set up unique booths at the creator market, engaging the audience with interactive games that brought traditional culture to life [9][10] Group 2: Cultural Transmission - Many traditional culture creators are following family legacies, adapting their crafts to attract younger audiences and ensure the continuation of these art forms [10][11] - Creator Li Xianpeng, who has over a million followers on Douyin, aims to promote his hometown's glass culture and attract more young people to the craft [11][12] Group 3: Youth Engagement - Young creators are blending traditional cultural elements with modern trends, as seen in performances that incorporate ethnic music styles and contemporary themes [13][14] - Douyin's traditional culture operations team is actively supporting creators through initiatives like the "Hundred Young Intangible Cultural Heritage Plan," which aims to enhance the visibility and transmission of traditional culture [14]