WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-20 02:29Core Viewpoint - The article highlights the risks associated with purchasing liquor, particularly famous brands like Wuliangye, from unauthorized online retailers during major shopping events like Double 11 and 618. It emphasizes the importance of verifying the authenticity of products and the potential dangers of counterfeit goods in the e-commerce space [1][4]. Group 1: Company Actions - Wuliangye issued a consumer notice on October 19, warning about the risks of purchasing from unauthorized stores, stating that products from these sources may lack verification, quality assurance, and proper after-sales service [1][4]. - This is the fourth time Wuliangye has released such a notice during an e-commerce promotional period, indicating a persistent issue with counterfeit products [1]. - The notice included a list of 46 unauthorized stores across various e-commerce platforms, highlighting the presence of both third-party and official channels that may not guarantee product authenticity [1][2]. Group 2: Market Dynamics - The article discusses how e-commerce platforms' promotional strategies, such as "hundred billion subsidies," have led to price disruptions for premium liquor brands, particularly in a weak demand environment [5][6]. - It notes that many e-commerce platforms do not source products directly from liquor companies but rather from market suppliers, complicating the supply chain and increasing the risk of counterfeit products [5][6]. - A market survey revealed that a significant percentage of liquor purchased through instant retail channels was counterfeit, with one case showing 29 out of 31 purchases being fake [7]. Group 3: Industry Trends - The rise of instant retail has made the sourcing of products more complex, with many platforms relying on third-party suppliers for their inventory [6]. - Other liquor brands, such as Moutai and Xijiu, have also begun to disclose their authorized channels in response to the counterfeit issue, indicating a broader industry concern [6]. - Wuliangye reported that in the first five months of the year, 16.65% of the products it authenticated from e-commerce platforms were counterfeit, highlighting the scale of the problem [7].