WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-20 05:51Core Viewpoint - The article highlights the risks associated with purchasing liquor from unauthorized online retailers during major e-commerce sales events, emphasizing the need for consumer caution regarding product authenticity and quality [1][2]. Group 1: Company Actions - Wuliangye has issued a consumer notice during the Double 11 shopping festival, warning that products sold by unauthorized stores are not included in their official product control and traceability system [1][2]. - This is the fourth time Wuliangye has released such a notice during e-commerce promotional periods [2]. - For the first time, Wuliangye disclosed a list of 46 unauthorized stores across various e-commerce platforms, including major ones like Douyin and Meituan [2][5]. Group 2: Market Dynamics - The article discusses the complexity of supply chains in e-commerce, where different stores may have varying levels of reliability based on their authorization status [5][6]. - Many e-commerce platforms' promotional channels do not source products directly from liquor companies, leading to potential quality issues [6][7]. - The presence of counterfeit products is significant, with a market survey revealing that 29 out of 31 purchases from instant retail were counterfeit [8]. Group 3: Consumer Risks - Wuliangye provided free authentication services for 1,610 bottles sold on e-commerce platforms, identifying 268 counterfeit products, which accounted for 16.65% of the total [8]. - In a previous Double 11 event, 12% of the 148 bottles authenticated were found to be counterfeit [8]. - Moutai also reported purchasing counterfeit products from five stores that sold below the official price [9].