TRIP.COM(HK:09961) Zhong Guo Jing Ying Bao·2025-10-20 08:15Core Insights - Ctrip Finance has launched a mortgage loan service through its fintech subsidiary, marking its entry into the mortgage loan sector traditionally dominated by state-owned banks and consumer finance companies [1][6] - The mortgage loan service operates by collaborating with third-party loan service providers, allowing Ctrip Finance to monetize its user traffic without incurring high costs or credit risks [2][3] Business Model - The mortgage loan service is referred to as "form business," where Ctrip Finance collects borrower information and provides it to financial institutions for customer acquisition and risk control [2] - Ctrip Finance leverages its platform to tap into a stable flow of potential borrowers, particularly those with real estate assets, to generate revenue through referral fees or profit sharing [2][3] Market Context - The mortgage loan market has seen a contraction among non-bank institutions, with several consumer finance companies exiting the sector due to rising costs and declining asset values [7][9] - Ctrip Finance's entry into the mortgage loan market is seen as a strategic move to capture high-quality customer segments amid a tightening market environment [6][8] Regulatory Environment - The implementation of new regulations governing internet lending has prompted a shift in the competitive landscape, with Ctrip Finance being listed among the approved platform operators for consumer finance companies [6][7] - The new regulations also clarify the cost structure for platform services, which may impact the pricing strategies of various players in the mortgage loan market [6][9] Competitive Landscape - The mortgage loan service is primarily supported by third-party intermediaries rather than traditional financial institutions, indicating a shift in how these services are delivered [4][5] - The competitive dynamics are influenced by the structural cost disadvantages faced by loan intermediaries compared to banks, which may limit their ability to attract high-quality borrowers [8][9][10]