CHJ(SZ:002345) 3 6 Ke·2025-10-20 10:29Core Viewpoint - The company Chaohongji, a fashion jewelry firm with a market value exceeding 10 billion RMB, has submitted its application for an IPO on the Hong Kong Stock Exchange, aiming for international expansion and brand enhancement [1][22]. Company Background - Chaohongji was founded by Liao Chuangbin, who dropped out of high school to enter the jewelry business, emphasizing design and creativity in its product offerings [2][5][6]. - The company specializes in high-end fashion consumer goods, including fashion jewelry, traditional gold products, and fashion handbags [4]. Financial Performance - Chaohongji's revenue increased from 4.636 billion RMB in 2021 to 6.518 billion RMB in 2024, marking a growth of 40.6% [11]. - Despite revenue growth, the company's net profit declined from 351 million RMB in 2021 to 196 million RMB in 2024, indicating a situation of increasing revenue but decreasing profit [12]. - The company's gross margin has been on a downward trend, dropping from 33.39% in 2021 to an estimated 23.6% in 2024 [15]. Inventory and Receivables - The company has faced challenges with rising inventory and accounts receivable, with inventory increasing from 2.206 billion RMB in 2022 to 2.603 billion RMB in 2024, and accounts receivable rising from 266 million RMB to 364 million RMB in the same period [14]. Strategic Moves - Chaohongji plans to open 20 self-operated stores overseas by the end of 2028 as part of its internationalization strategy [24]. - The company has shifted its focus back to its core business after attempts at diversification did not yield expected results [2][3]. Market Position - According to Frost & Sullivan, Chaohongji ranks first among jewelry companies in mainland China by sales revenue, holding a market share of 1.4% in 2024 [10]. Recent Developments - The company has been reducing its number of self-operated stores while increasing its franchise network, with 1,340 franchise stores reported as of mid-2025 [19][20]. - As part of its IPO preparations, the second-largest shareholder, Dongguan Group, announced plans to reduce its stake in the company [20][21].