Apple(US:AAPL) Bei Jing Shang Bao·2025-10-20 12:28Core Insights - The iPhone 17 series has shown strong early sales performance in both China and the US, outperforming the iPhone 16 series with an average sales increase of 31% across both markets [2] - The standard version of the iPhone 17 has nearly doubled its sales in China compared to the iPhone 16, with a 14% higher sales volume in the first 10 days post-launch [2] - The iPhone 17 standard model is appealing to consumers due to its improved chip, enhanced display, increased base storage, and upgraded selfie camera, all while maintaining the same price as the previous year's model [2] Market Reactions - On the launch day, Apple stores experienced heavy foot traffic, with consumers queuing to pick up their pre-ordered devices and scalpers waiting to resell them at a markup [4] - The iPhone 17 Pro Max model saw the highest demand, with price increases ranging from 400 to 1500 yuan on the first day, while other models had lower or no resale prices [4] - Despite some user complaints about the device being prone to scratches, analysts remain optimistic that this issue will not significantly impact Apple's sales or profitability [4] Financial Projections - Analysts predict that Apple's smartphone revenue will grow by 4% to $209.3 billion in the latest fiscal year, with further growth of 5% to $218.9 billion projected for the 2026 fiscal year [4] - Apple is set to release its fourth fiscal quarter report next week, which will include early sales data for the iPhone 17 series, crucial for alleviating market concerns regarding the company's performance [6] - The smartphone segment continues to account for over half of Apple's annual revenue, making positive sales data essential for the company's overall financial health [6]