“双11”酒企在行动！五粮液再发消费者告知书

Core Viewpoint - Wuliangye has issued a notice to consumers regarding unauthorized online stores selling its products, aiming to strengthen channel control and protect consumer rights during the upcoming "Double 11" shopping festival [1][2]. Group 1: Consumer Protection Measures - Wuliangye identified 46 unauthorized online stores and warned consumers about the risks of purchasing from these outlets, including issues with product authenticity, quality assurance, lack of official after-sales service, and difficulties in rights protection [2][3]. - The company encourages consumers to purchase from officially listed channels and to request invoices for traceability [2]. Group 2: Industry Context - The move reflects the increasing pressure on the liquor industry, with declining product prices and intensified competition between direct sales and traditional distribution models [1][9]. - Analysts suggest that the ongoing disputes between liquor companies and direct supply stores like 1919 highlight the challenges faced by brands in maintaining pricing and distribution integrity [5][9]. Group 3: Sales and Revenue Insights - Wuliangye's revenue from the direct sales model has been increasing, with reported income of 211.95 billion yuan in the first half of the year, a growth of 8.6%, while traditional distribution revenue grew only 1.2% to 279.25 billion yuan [10]. - The average wholesale price of Wuliangye's products has dropped to around 805 yuan per bottle, indicating a significant price decline in the market [10].