抖音“双11”第一阶段：超4.1万商家直播销售额同比增500%

Core Insights - Douyin E-commerce reported significant growth in live sales during the preliminary "Double 11" period from October 9 to October 19, with over 41,000 merchants experiencing a 500% year-on-year increase in live sales [1] Sales Performance - The number of merchants achieving over 100 million yuan in sales through live broadcasts increased by 900% year-on-year [1] - The number of live broadcast rooms with sales exceeding 10 million yuan grew by 200% year-on-year [1] - More than 100,000 products saw a 300% year-on-year increase in live sales [1] Influencer Contribution - Small and medium-sized influencers, with fewer than 1 million followers, contributed over 80% of the total sales in influencer-driven marketing [1]