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美丽田园医疗健康(02373.HK):收购思妍丽 继续巩固高端美容龙头地位

Core Viewpoint - The company announced a strategic acquisition of 100% equity in Shanghai Siyuanli Industrial Co., Ltd. for 1.25 billion RMB, further solidifying its leading position in China's beauty service industry, which is projected to grow significantly in the coming years [1][2]. Group 1: Acquisition Details - The acquisition of Siyuanli, a high-end beauty service brand established in 1996, positions the company among the top three beauty service brands in China, with Siyuanli projected to generate 850 million RMB in revenue and 81 million RMB in net profit in 2024 [1]. - Following the acquisition, the company will hold a market share among the top three brands in the beauty industry, enhancing its competitive advantage, especially in first-tier cities, which contribute nearly 20% of the national beauty service market share [1]. Group 2: Performance Impact - The acquisition is expected to significantly increase the company's performance, with Siyuanli's approximately 60,000 active members being integrated into the group's membership system, leading to a projected 44% year-on-year growth in active members [2]. - The company has a strong track record of improving profitability through mergers and acquisitions, as evidenced by the net profit margin increase of the recently acquired brand Naieryi from 6.5% in 2023 to 10.4% in the first half of 2025 [2]. Group 3: Business Growth - The company's recent anniversary celebration activities showed robust growth, with total rights revenue exceeding 510 million RMB, a year-on-year increase of 13.7%, and net consumption reaching 400 million RMB, up 9.3% year-on-year [2]. - Various business segments, including beauty and health, medical beauty, and healthcare, demonstrated steady growth, with net consumption and customer traffic increasing across the board [2]. Group 4: Profit Forecast - The company has adjusted its profit forecast, expecting net profits of 330 million RMB, 370 million RMB, and 420 million RMB for 2025 to 2027, representing year-on-year growth rates of 43%, 14%, and 11% respectively [3]. - The projected price-to-earnings ratios for 2025, 2026, and 2027 are 21X, 19X, and 17X, respectively, maintaining a "buy" rating based on the anticipated performance growth [3].