XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-20 23:18Core Viewpoint - Xiaomi's automotive division is currently facing intense scrutiny and criticism following two severe accidents involving the SU7 model, leading to significant public concern over safety issues [1][15][16] Group 1: Recent Incidents - A major safety incident occurred on October 13, where a Xiaomi SU7 Ultra caught fire after a collision, resulting in the unfortunate death of the owner [3][15] - This incident follows another serious accident that took place just six months prior, raising alarms about Xiaomi's driving technology and safety protocols [15][16] Group 2: Public and Media Response - Xiaomi's CEO Lei Jun has publicly condemned "black public relations" and online trolls, but his comments have been criticized as tone-deaf given the timing of the recent tragedy [3][11] - Major state media outlets have issued strong criticisms of Xiaomi, emphasizing the need for the company to address safety concerns rather than deflecting blame onto external factors [6][7][11] Group 3: Legal and Corporate Strategy - Xiaomi's legal department has been proactive, evaluating over 16,465 pieces of public sentiment and filing lawsuits against 92 malicious accounts, indicating a robust strategy to manage public perception [6] - Despite these efforts, the backlash from official media suggests that Xiaomi's approach may not be sufficient to quell public concern regarding safety [6][11] Group 4: Broader Implications - The ongoing safety issues and negative media coverage have led to a decline in consumer trust, with criticisms directed at Xiaomi's business model, marketing strategies, and overall product safety [8][13][15] - The company is at a critical juncture where it must reassess its strategies and address the underlying safety issues to regain consumer confidence and stabilize its market position [16]